Many individuals in the trades have been slow to implement a website. They often don’t fully understand the advantages of specialized tradesmen web design. Those who do have their own website are often at a loss to understand why their profitability hasn’t increased.
Tradesmen web design has a wealth of benefits, but only if it’s executed correctly. It requires specialized training and education to become a tradie and for a website to be effective, it must be designed by someone who understands the unique elements of a successful website with content that educates and entertains.
Every component of a website contributes to its success, from the colors used and the size of the font to where a logo or photo is placed on a page. It must be user-friendly and easy to navigate by visitors. Tradesmen web design must be aesthetically pleasing to the eye, have a clear and consistent theme throughout each page, and include clear contact information.
Today’s websites must also incorporate responsive design that accommodates the variety of different devices in use to access the Internet, from desktop and laptop computers to tablets and smartphones. The visible white space in a website is equally important. A crowded website is extremely unappealing.
Tradesmen web design should include an “About” section that can highlight history, services, experience and past projects or distinctive accomplishments. One of the biggest mistakes do-it-yourself website designers typically make is trying to pack too much extraneous information into their website.
Just as important as the visual elements are the technical aspects that are incorporated into tradesmen web design. Those components help websites rank highly in website searches and increases visibility. The performance of a website can also be tracked to determine how many people visited and when, along with what pages were viewed and how long the visitor stayed on the website.
A website is an essential business tool in today’s digital business environment. Tradesmen web design is far different from what would be created a blogger or a new product release. A tradie website provides individuals with expanded opportunities and the means to reach a far greater number of potential clients.