Advertising design is the most significant point of advertising. If your ads are poorly designed, who will pay attention? The answer is that no one will do it. A professional designer will in most cases do the Design; there are a lot of companies out there that will design you, logos, banners, posters and anything else you can think of for advertising. These companies that specialize in advertising design will charge you for their services.
Depending on the reputation of the company, the quality, and standards of the designers contribute to the costs of advertising. You will find companies that offer this service at a low price, but be warned, maybe they are not this reason, look first at the companies, find out if you can see some examples of their previous work (if they have a website), it is probably available on this site. Otherwise, you can ask for it) and search for customer reviews.
Advertising design does not have to be done by a professional, but many companies design their logos and posters. It is important that your logo catches the eye, is dynamic and remembers. Simple designs are often useful. Do not think it’s just because you’ve put a lot of details, lots of pictures, lots of text in your design that’s right. Less can always be more and as long as your message gets attention and you understand it correctly, your advertisement is successful.
In modern social life, advertising agency and design plays a vital role. It has long since transcended its advertised function and communicates information. Cultural heritage has been attributed to meaningful people. Modern society, colorful advertising designed to show the human spirit with its social roles. In recent years there have been personalized advertising media, such as advertising for the hair, behavior, they appear in the eyes of people, as if the person’s face, with people on television, impatiently waited the process of sending information, making people think they communicate and resonate. This book is primarily based on the brief history of advertising to allow students to thoroughly understand the evolution of advertising and the relationship with current social development and the design of advertisements in the current situation of social and economic life.
Advertising strategy of attraction and attention
As the popular saying goes, people who start to recognize your ad mean that your products are sold halfway. From the perspective of consumer psychology, advertising can attract the attention of consumers, and it is the psychological basis for its success. If consumers focus on viewing television commercials, reflect on information from literature, etc., the design of advertisements has excellent relationships. Therefore, when designing ads to attract the consumer’s attention to keep in mind at the following points:
- A suitable amount of advertising information
- A new form of unique advertising
- Reduce the variance of information
- Use of the language characteristics of the memory
The design is the visual appeal for the media sector, the brand concept, the cultural identity. Services, rules of conduct and other abstract concepts, through an organized and systematic identification of the unit of design, easily assimilated by the public with visual symbols, to use the means the brand uses to identify the message. Advertising design is the objective basis of brand agency Melbourne and management; the customer is willing to accept if no external visual image of the brand is visible, it is impossible to guide customers in the purchase of products, adaptation products to the overall perception of brand positioning and customer benefits, brand operations and therefore useless. The principles of brand design are:
- Eye-catching and straightforward, easy to read and easy to remember …
- Name and logo are mutual coordination
- Respect for customs
- avoid duplication
- Beautiful and full of personality, the graphics word
In summary, we can conclude that: with social development and economic prosperity. Advertising has become the theme song of the new era. Advertising design is the basis of product sales, forms the core of the marketing strategy. So in the advertising strategy, winning is about winning the product, but also about the brand and the reputation of winning a permanent victory.